Google Ads Unlocked: A Complete Guide to Profitable Search Campaigns

With this course, Google Ads Unlocked, from keyword research to conversion optimization, you’ll master Google Search Ads the right way.

Learn exactly how Google Search Ads work, how to choose keywords that align with user intent, and how to craft ad copy that converts clicks into customers. No fluff, no hacks; Just the proven strategies behind high-performing campaigns.

You’ll discover how to structure your account for better control, use match types and negative keywords effectively, and implement smart bidding strategies that stretch every dollar. Whether you’re new to Google Ads or want to stop wasting your budget, this course gives you the real playbook.

In this course, you’ll learn:

• How Google Search Ads actually work — and why they outperform interruptive ads

• The difference between high-intent and research keywords (and when to use each)

• The three keyword match types, broad, phrase, exact, and how to use them strategically

• How to write ad copy that earns clicks using proven psychology and structure

• How to boost performance with ad extensions like sitelinks, calls, and promotions

• How to organize your campaigns and ad groups for better performance and easier management

• Smart bidding strategies that align with your goals (Target CPA, Max Conversions, and more)

• How to use negative keywords to filter out junk traffic and save budget

• What metrics matter and how to track, test, and optimize over time

If you want to finally understand what works with Google Search Ads and run campaigns with confidence, this course will show you exactly how to do it — step by step.

👉 Make the first step and unlock your first profitable campaign.