What if you could know exactly what your potential customers are searching for—before they even land on your website? In this module, you’ll learn how to turn keyword research into your secret weapon for discovering demand, validating product ideas, and attracting ready-to-buy customers.

You’ll go beyond basic SEO tactics and uncover practical methods for using search data to shape your entire product strategy.

What You’ll Learn in This Module:

✅ How to understand search patterns and interpret real customer intent
✅ The difference between informational, navigational, and purchase-driven keywords
✅ How to spot profitable opportunities using long-tail and niche keywords
✅ How to effectively use free and paid keyword research tools
✅ How to avoid common keyword research pitfalls
✅ How to apply keyword insights to product development and marketing strategies

By the end of this module, you’ll know how to read between the search lines—and find product opportunities others miss entirely.