Successful products aren’t built for “everyone.” They’re built for specific people with specific needs. In this module, you’ll learn how to create detailed customer profiles that guide every aspect of your research and product development—so you know exactly who you’re building for and how to serve them better than anyone else.

What You’ll Learn in This Module:

✅ How to gather deep customer insights beyond basic demographics
✅ How to build actionable, detailed customer profiles
✅ How to uncover customer motivations, behaviors, and decision-making patterns
✅ How to integrate customer profiles into product development and marketing
✅ How to keep customer profiles current as markets and behaviors evolve
✅ How to turn customer insights into strategic advantages

By the end of this module, you’ll have a complete system for deeply understanding your audience and transforming that knowledge into better products, stronger marketing, and smarter business decisions.