The best products don’t come from guesswork—they come from solving real problems. In this module, you’ll learn how to identify untapped opportunities in crowded markets by deeply understanding your customers and spotting the gaps others miss.

You’ll discover how to research customer needs, uncover hidden frustrations, and turn these insights into actionable product ideas that stand out and sell.

What You’ll Learn in This Module:

✅ How to research and understand customer needs through observation, surveys, and conversations
✅ How to identify market gaps using customer behavior, social trends, and data
✅ The power of the Jobs to Be Done framework to uncover what customers actually want
✅ How to avoid common pitfalls like confirmation bias and endless research loops
✅ How to move from idea to action by testing opportunities quickly and effectively

By the end of this module, you’ll know how to spot promising opportunities and validate them—so you can create products and services that solve real problems and stand out from the crowd.