Course Content
The Etsy Opportunity – An Introduction to Selling Handmade Jewelry
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Introduction
Understanding the Etsy Marketplace – How It Works & Why It’s Perfect for Handmade Jewelry
Is Etsy the Right Platform for Your Jewelry Business?
Setting Up Your Etsy Shop for Success
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Introduction
Creating a Seller Account & Setting Up Shop Preferences
Understanding Etsy’s Fees & Costs
Designing & Creating Marketable Jewelry
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Introduction
Finding Your Niche – What Sells Best on Etsy?
Sourcing Materials & Tools for High-Quality Jewelry
Creating Unique & Trendy Jewelry Designs
Writing Irresistible Product Listings
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Introduction
Writing High-Converting Product Titles & Descriptions
How to Take Stunning Product Photos Lesson Overview
Pricing, Payments & Shipping
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Introduction
How to Price Your Jewelry for Profit
Payment Processing & Handling Refunds
Packaging & Shipping Strategies for Happy Customers
Marketing & Promoting Your Etsy Shop
Creating beautiful jewelry is just the first step—getting customers to find and buy your pieces is where the real magic happens. With millions of sellers on Etsy, having a strong marketing strategy is essential to stand out and drive consistent sales. In this module, you’ll learn how to attract more buyers, grow your brand, and increase sales using Etsy’s built-in tools and external marketing channels. We’ll cover leveraging social media, running Etsy Ads, using SEO to boost visibility, collaborating with influencers, and building an engaged customer base.
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Introduction
Running Etsy Ads – Do’s & Don’ts
Social Media Marketing for Etsy Sellers
Conclusion – Growing & Sustaining Your Etsy Business
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Introduction
Building a Thriving & Sustainable Etsy Business
Start & Grow on Etsy: How to Start & Grow a Profitable Handmade Jewelry Business
About Lesson

Setting up your Etsy shop isn’t just about clicking “open shop”—it’s about building a storefront that converts browsers into buyers. A well-optimized shop sets the tone for your brand, builds trust, and helps your jewelry stand out in a sea of sparkle.

 

In this module, we’ll guide you step-by-step through creating a polished, professional Etsy shop that’s built for visibility and sales.

 

What You’ll Learn in This Module:

✅ How to choose a shop name that’s memorable (and searchable)
✅ What to include in your shop profile and announcement to build trust fast
✅ How to create product listings that attract, inform, and convert
✅ Pricing strategies that balance profit and competitiveness
✅ The key shop policies and seller settings that protect your biz

 

By the end of this module, you won’t just have a shop—you’ll have a sales-ready storefront that’s set up to grow.

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