You’ve found the right keywords. You’ve mastered when your ads show. Now it’s time to do what most advertisers skip, write ad copy that actually makes people click.

Because here’s the truth: even the perfect keyword won’t perform if your ad doesn’t grab attention, connect with your audience, and make them want to act. In Google Search Ads, you don’t have a lot of space, but you do have a lot of power.

In this module, you’ll learn:

• How to write headlines that stop the scroll (or search)

• How to use emotional triggers and credibility in just a few lines

• The structure of high-performing ads

• What makes a strong call to action (without sounding pushy)

• How to test and optimize ads to improve click-through and conversion rates

Think of your ad as your elevator pitch — you’ve got 30 seconds (or less) to make a clear, compelling offer. This module gives you the tools to make every word count.

Let’s write ads that work.