Now that you’ve learned how to find high-intent keywords, it’s time to talk about precision, specifically, how to control when and how your ads show up.

That’s where keyword match types come in. They’re your filters. Your smart traffic controller. The secret to showing up only when it makes sense and avoiding costly clicks from the wrong audience.

In this module, you’ll learn:

• What each match type does (broad, phrase, and exact)

• How to use them strategically based on campaign goals

• Why relying only on broad match can wreck your budget

• How to combine match types to increase reach and relevance

Think of this as your “ad trigger system.” By the end of the module, you’ll be able to dial in your targeting like a pro — and ensure your ads only show when they should.

Let’s get started.