Marketing doesn’t have to be a never-ending hamster wheel of content creation and ad spend. In this lesson, we’re diving into the foundations of evergreen marketing—smart, sustainable strategies that help solopreneurs grow without burning out or breaking the bank.

You’ll learn how to lay the groundwork for a business that attracts customers consistently, even when you’re not glued to your phone or feeding the ad machine.

What You’ll Learn in This Lesson:

What evergreen marketing really means (and why it works)
Why paid ads can wait until your product is ready
How to prep your systems to handle growth before it arrives
Core principles to build a business that grows quietly in the background

This isn’t about hacking the algorithm—it’s about creating marketing assets that work for you on repeat. Let’s set the stage for sustainable success.