If Google Search Ads are the vehicle, keywords are the fuel. But not all fuel gets you where you want to go.

In this module, you’ll learn how to find the right keywords, the ones that attract the right people at the right moment and lead to clicks that actually convert. We’ll move beyond just “popular terms” and focus on intent-driven keywords that match your offer and audience.

You’ll discover how to:

• Think like your customer and predict their search behavior

• Use tools like Google’s Keyword Planner to uncover high-potential search terms

• Balance search volume, competition, and cost

• Target long-tail keywords that are low-cost but high-converting

• Avoid wasting money on vague or irrelevant terms

By the end of this module, you won’t just know how to pick keywords — you’ll know how to build a complete search strategy that brings in traffic you actually want.

Let’s dive in!