Before you dive into bidding strategies, ad copy tricks, or keyword hacks, you need to understand one critical truth: Google Search Ads aren’t magic, they’re math, psychology, and timing.

In this module, you’ll discover how Google Search Ads actually function behind the scenes from how ads get triggered to why certain ones show up at the top while others get buried. You’ll see why this ad format remains one of the most powerful tools in digital marketing, especially when you understand the intent behind the clicks.

We’ll break down:

• How search behavior drives ad performance

• Why intent is more important than impressions

• How Google decides what ads to show (hint: it’s not just budget)

• What makes Search Ads different from YouTube, Display, or Social Ads

If you’ve ever felt like Google Ads is a black box where your money disappears, this module will flip the lights on — and show you exactly how to make it work in your favor.