You’ve learned how focus works in your brain and how distractions can quietly steal your attention.

But did you know some of the world’s most successful companies actually build their business by protecting attention?

In today’s lesson, we’re going to look at real examples of how companies like Netflix, Apple, and Microsoft use attention strategies to drive better results — for themselves and for their customers.

You’ll also discover a few simple strategies you can borrow to stay focused and get more done every day.

Let’s jump in!