Course Content
The Etsy Opportunity – An Introduction to Selling Handmade Jewelry
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Introduction
Understanding the Etsy Marketplace – How It Works & Why It’s Perfect for Handmade Jewelry
Is Etsy the Right Platform for Your Jewelry Business?
Setting Up Your Etsy Shop for Success
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Introduction
Creating a Seller Account & Setting Up Shop Preferences
Understanding Etsy’s Fees & Costs
Designing & Creating Marketable Jewelry
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Introduction
Finding Your Niche – What Sells Best on Etsy?
Sourcing Materials & Tools for High-Quality Jewelry
Creating Unique & Trendy Jewelry Designs
Writing Irresistible Product Listings
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Introduction
Writing High-Converting Product Titles & Descriptions
How to Take Stunning Product Photos Lesson Overview
Pricing, Payments & Shipping
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Introduction
How to Price Your Jewelry for Profit
Payment Processing & Handling Refunds
Packaging & Shipping Strategies for Happy Customers
Marketing & Promoting Your Etsy Shop
Creating beautiful jewelry is just the first step—getting customers to find and buy your pieces is where the real magic happens. With millions of sellers on Etsy, having a strong marketing strategy is essential to stand out and drive consistent sales. In this module, you’ll learn how to attract more buyers, grow your brand, and increase sales using Etsy’s built-in tools and external marketing channels. We’ll cover leveraging social media, running Etsy Ads, using SEO to boost visibility, collaborating with influencers, and building an engaged customer base.
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Introduction
Running Etsy Ads – Do’s & Don’ts
Social Media Marketing for Etsy Sellers
Conclusion – Growing & Sustaining Your Etsy Business
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Introduction
Building a Thriving & Sustainable Etsy Business
Start & Grow on Etsy: How to Start & Grow a Profitable Handmade Jewelry Business
About Lesson

Even the most stunning jewelry can get buried on Etsy without the right product listing. Your design draws people in—but it’s your words, photos, and SEO that make the sale.

 

In this module, you’ll learn how to craft product listings that grab attention in Etsy’s crowded marketplace and turn casual browsers into paying customers.

 

What You’ll Learn in This Module:

✅ How to write titles that boost visibility and clicks
✅ The anatomy of a high-converting product description
✅ Etsy SEO strategies to rank higher in search results
✅ Pro photography tips for showing off your jewelry like a pro
✅ How to use tags, pricing, and listing tweaks to increase conversions

 

By the end of this module, you’ll know exactly how to create product listings that work as hard as you do—getting your jewelry seen, loved, and sold.

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